{"id":4296,"date":"2026-01-23T03:56:44","date_gmt":"2026-01-23T03:56:44","guid":{"rendered":"https:\/\/pju-upj.org\/?p=4296"},"modified":"2026-01-23T04:01:05","modified_gmt":"2026-01-23T04:01:05","slug":"el-riesgo-economico-invisible-para-el-deporte-the-invisible-economic-risk-facing-sport","status":"publish","type":"post","link":"https:\/\/pju-upj.org\/?p=4296","title":{"rendered":"El riesgo econ\u00f3mico invisible para el deporte \/ The invisible economic risk facing sport"},"content":{"rendered":"

La econom\u00eda global del deporte podr\u00eda enfrentarse a p\u00e9rdidas de hasta 517.000 millones de d\u00f3lares anuales en 2030 si no se revierte la ca\u00edda de la pr\u00e1ctica deportiva, seg\u00fan el informe\u00a0Sports for People and Planet,<\/strong>\u00a0elaborado por el\u00a0World Economic Forum<\/strong>. El documento advierte de que el impacto combinado de la inactividad f\u00edsica y otros factores estructurales podr\u00eda elevar esas\u00a0p\u00e9rdidas hasta 1,6 billones de d\u00f3lares anuales en 2050<\/strong>, afectando directamente a los ingresos del sector.
\nEl informe sit\u00faa este riesgo en el centro del modelo econ\u00f3mico del deporte, que actualmente genera unos 2,3 billones de d\u00f3lares anuales a escala global y mantiene previsiones de crecimiento sostenido en las pr\u00f3ximas d\u00e9cadas. Sin embargo, el descenso de la participaci\u00f3n deportiva est\u00e1 reduciendo la base de consumidores, aficionados y usuarios que sostiene ingresos vinculados a eventos, turismo, equipamiento y servicios deportivos.<\/p>\n

La inactividad f\u00edsica como freno al crecimiento del deporte<\/strong><\/h2>\n

El\u00a0World Economic Forum<\/strong>\u00a0identifica la inactividad f\u00edsica como un freno estructural a la demanda. Casi un tercio de la poblaci\u00f3n adulta mundial no cumple las recomendaciones m\u00ednimas de actividad f\u00edsica, mientras que entre los j\u00f3venes el porcentaje asciende hasta el 80%, seg\u00fan datos agregados de organismos internacionales. La tasa global de inactividad ha pasado del 26% en 2010 al 31% en 2022, con proyecciones que la sit\u00faan en el 35% en 2030.
\nEsta evoluci\u00f3n se traduce en una reducci\u00f3n directa del mercado potencial del deporte. El informe estima que, de mantenerse esta tendencia,\u00a0el n\u00famero de personas f\u00edsicamente activas podr\u00eda situarse hasta 800 millones por debajo de las previsiones iniciales<\/strong>, lo que limita el crecimiento del deporte base y debilita la futura base de consumidores y audiencias que sostiene la econom\u00eda deportiva.<\/p>\n

\"\"<\/p>\n

J\u00f3venes, mujeres y personas con discapacidad: los segmentos m\u00e1s afectados<\/strong><\/h2>\n

La menor pr\u00e1ctica deportiva entre los j\u00f3venes representa uno de los principales factores de riesgo a medio y largo plazo. El informe subraya que los\u00a0bajos niveles de actividad f\u00edsica en edades tempranas reducen la participaci\u00f3n futura<\/strong>\u00a0en competiciones, clubes y estructuras organizadas, con un impacto directo en el desarrollo del deporte base y en la generaci\u00f3n de nuevas audiencias.
\nLas brechas de participaci\u00f3n tambi\u00e9n afectan de forma significativa a mujeres y personas con discapacidad. Seg\u00fan los datos recogidos en el informe, las mujeres representan solo el 37% de las personas que practican deporte en la\u00a0Uni\u00f3n Europea<\/strong>, el 40% en\u00a0Estados Unidos<\/strong>\u00a0y el 45% en\u00a0Canad\u00e1<\/strong>. En el caso de las personas con discapacidad, la probabilidad de inactividad es el doble, debido a barreras como la falta de instalaciones accesibles, transporte adecuado y oportunidades de participaci\u00f3n estructurada.<\/p>\n

El coste sanitario de una menor pr\u00e1ctica deportiva<\/strong><\/h2>\n

El impacto de la inactividad f\u00edsica no se limita al \u00e1mbito deportivo. El informe estima que entre 2020 y 2030 los\u00a0sistemas sanitarios podr\u00edan asumir un coste cercano a los 300.000 millones de d\u00f3lares<\/strong>\u00a0asociado a enfermedades relacionadas con la falta de actividad f\u00edsica, en un contexto en el que el gasto en prevenci\u00f3n sigue siendo limitado.
\nEn las principales econom\u00edas del\u00a0G20<\/strong>, menos del 6% del gasto sanitario p\u00fablico se destina a medidas preventivas, incluida la promoci\u00f3n de la actividad f\u00edsica. Esta situaci\u00f3n refuerza la presi\u00f3n sobre el sistema sanitario y reduce el margen de actuaci\u00f3n del deporte como herramienta de bienestar y cohesi\u00f3n social, al tiempo que incrementa los riesgos econ\u00f3micos para los sectores m\u00e1s dependientes de la participaci\u00f3n activa.
\nEl informe concluye que los \u00e1mbitos m\u00e1s expuestos a esta tendencia son el turismo deportivo, la venta de art\u00edculos deportivos y el deporte participativo, sectores que dependen directamente de una poblaci\u00f3n activa y que concentran una parte significativa del crecimiento previsto para la econom\u00eda del deporte en los pr\u00f3ximos a\u00f1os.<\/p>\n

Javier Nieto, enero 21 2026.<\/strong>
\n_____________________________________________________________________<\/p>\n

The\u00a0global sports economy<\/a>\u00a0could face annual losses of up to 517 billion dollars by 2030 if the decline in sports participation is not reversed, according to the report\u00a0Sports for People and Planet,<\/strong>\u00a0published by the\u00a0World Economic Forum<\/strong>. The document warns that the combined impact of\u00a0physical inactivity and other structural factors could push those losses to 1.6 trillion dollars a year<\/strong>\u00a0by 2050, directly affecting sector revenues.
\nThe report places this risk at the centre of the sport economic model, which currently generates around 2.3 trillion dollars annually worldwide and maintains forecasts of sustained growth over the coming decades. However, falling participation levels are shrinking the base of consumers, fans and users that underpins revenue linked to events, tourism, equipment and sports services.<\/p>\n

Physical inactivity as a brake on sports growth<\/strong><\/h2>\n

The\u00a0World Economic Forum<\/strong>\u00a0identifies physical inactivity as a structural constraint on demand.\u00a0Nearly one third of the global adult population does not meet minimum physical activity recommendations,<\/strong>\u00a0while among young people the figure rises to as much as 80%, based on aggregated data from international organisations. The global inactivity rate has increased from 26% in 2010 to 31% in 2022, with projections placing it at 35% by 2030.
\nThis trend translates into a direct reduction in sport\u2019s potential market. The report estimates that, if current trajectories persist,\u00a0the number of physically active people could fall up to 800 million below initial projections<\/strong>, limiting the growth of grassroots sport and weakening the future base of consumers and audiences that sustain the sports economy.<\/p>\n

Young people, women and people with disabilities: the most affected groups<\/strong><\/h2>\n

Lower levels of sports participation among young people represent one of the main medium- and long-term risk factors. The report highlights that low physical activity in early life reduces future involvement in competitions, clubs and organised structures, with a direct impact on grassroots sport development and the creation of new audiences.
\nParticipation gaps also significantly affect women and people with disabilities. According to the report, women account for only 37% of people who practise sport in the\u00a0European Union<\/strong>, 40% in the\u00a0United States<\/strong>\u00a0and 45% in\u00a0Canada<\/strong>. For people with disabilities, the likelihood of inactivity is twice as high, driven by barriers such as limited access to facilities, inadequate transport and a lack of structured participation opportunities.<\/p>\n

The healthcare cost of declining sports participation<\/strong><\/h2>\n

The impact of physical inactivity extends beyond sport itself. The report estimates that between 2020 and 2030\u00a0healthcare systems could face costs of close to 300 billion dollars<\/strong>\u00a0linked to diseases associated with insufficient physical activity, in a context where preventive spending remains limited.
\nAcross the main\u00a0G20<\/strong>\u00a0economies, less than 6% of public healthcare expenditure is allocated to preventive measures, including the promotion of physical activity. This situation increases pressure on healthcare systems and reduces the scope for sport to act as a tool for well-being and social cohesion, while also raising economic risks for sectors most dependent on active participation.
\nThe report identifies sports tourism, sporting goods retail and participatory sport as the areas most exposed to this trend, as they depend directly on an active population and account for a significant share of the projected growth of the sports economy in the coming years.<\/p>\n

Javier Nieto, January 21, 2026.<\/strong><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

La econom\u00eda global del deporte podr\u00eda enfrentarse a p\u00e9rdidas de hasta 517.000 millones de d\u00f3lares anuales en 2030 si no se revierte la ca\u00edda de la pr\u00e1ctica deportiva, seg\u00fan el informe\u00a0Sports for People and Planet,\u00a0elaborado por el\u00a0World Economic Forum. El documento advierte de que el impacto combinado de la inactividad f\u00edsica y otros factores estructurales […]<\/p>\n","protected":false},"author":2,"featured_media":4300,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/pju-upj.org\/index.php?rest_route=\/wp\/v2\/posts\/4296"}],"collection":[{"href":"https:\/\/pju-upj.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pju-upj.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pju-upj.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pju-upj.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4296"}],"version-history":[{"count":6,"href":"https:\/\/pju-upj.org\/index.php?rest_route=\/wp\/v2\/posts\/4296\/revisions"}],"predecessor-version":[{"id":4304,"href":"https:\/\/pju-upj.org\/index.php?rest_route=\/wp\/v2\/posts\/4296\/revisions\/4304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pju-upj.org\/index.php?rest_route=\/wp\/v2\/media\/4300"}],"wp:attachment":[{"href":"https:\/\/pju-upj.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pju-upj.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pju-upj.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}